Within the realm of business, it is imperative for companies to create products that not only satisfy consumer demands but also provide additional value beyond their primary functions. Nevertheless, not all products immediately reach their maximum potential. Often, there are hidden opportunities for value within these products, waiting to be unearthed and utilized. In this article, we will delve into the notion of undiscovered value and investigate its repercussions on businesses. To exemplify its significance, we will employ real-world instances as illustrations.